I’m a creative leader with 15+ years’ experience spanning Graphic Design, Animation,
Virtual Production, Interactive Systems, and Learning Technology.
Proven at setting creative and technical direction across multidisciplinary teams,
translating complex ideas into scalable tools, and embedding interactivity into digital products.
I was the art director responsible for implementing the new branding across departments and the creation of 3D assets for use across the business Powered by expert storytelling and intuitive technology, Circus Street created tailored yet flexible learning programs that informed and inspired.
The visual language needed to be welcoming and accessible, human and inclusive. The product was primarily video content with rich animations, so I wanted the marketing assets to feel like they were in motion as well.
QA Motion Design
Rich animation and interactions make learning more engaging and memorableI was responsible for the direction of the animation departments that created video content for learning, as well as exploring how animation could be used in interactive content to creating more joyful experiences for learners on the web platform - from mini games and quizzes, lab experiences, and enriching UX design systems.
Park Road Jewellery Rebrand
A full redesign and build to create a better customer focused shopping experience that is reminiscent of high end editorial magazinesThe client is a artisan jeweller who makes and runs the business by herself. This has meant that over the years her website has been added to and evolved as the business has grown, but the design and user experience side of things has been neglected. So not only did the site need redesigning, but she also wanted to drive more traffic through, so a new content strategy was needed as well.
Virtual Production
Developing flexible virtual sets for live video productionI was responsible for developing a performative system that directors could use and customise easily on shoot days. This allowed for live video recording where everyone on set could see exactly how their presenters looked on the virtual set and record the final composites there and then on the day - saving a huge amount of post production time
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Circus Street Rebrand
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QA Motion Design
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Virtual Production
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Park Road Jewellery Rebrand
Circus Street Rebrand
I was the art director responsible for implementing the new branding across departments and the creation of 3D assets for use across the business Powered by expert storytelling and intuitive technology, Circus Street created tailored yet flexible learning programs that informed and inspired.
The visual language needed to be welcoming and accessible, human and inclusive. The product was primarily video content with rich animations, so I wanted the marketing assets to feel like they were in motion as well.
QA Motion Design
Rich animation and interactions make learning more engaging and memorableI was responsible for the direction of the animation departments that created video content for learning, as well as exploring how animation could be used in interactive content to creating more joyful experiences for learners on the web platform - from mini games and quizzes, lab experiences, and enriching UX design systems.
Park Road Jewellery
Rebrand
A full website redesign and build to create a better customer focused shopping experience that is reminiscent of high end editorial magazinesThe client is a artisan jeweller who makes and runs the business by herself. This has meant that over the years her website has been added to and evolved as the business has grown, but the design and user experience side of things has been neglected. So not only did the site need redesigning, but she also wanted to drive more traffic through, so a new content strategy was needed as well.
Virtual Production
Developing flexible virtual sets for live video productionI was responsible for developing a performative system that directors could use and customise easily on shoot days. This allowed for live video recording where everyone on set could see exactly how their presenters looked on the virtual set and record the final composites there and then on the day - saving a huge amount of post production time
